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                    太合娛樂微信公衆號



                    太合娛樂介紹

                    Introduction to Taihe Entertainment Group 



                     

                    太合娛樂集團是一家培育精品影視內容並利用創新科技賦能娛樂産業的新型娛樂集團。太合娛樂堅持深耕影視業,已有20年的發展曆史。

                    Taihe Entertainment Group(TEG) is a new-type entertainment group which cultivates high-quality film and television content and utilizes innovative technologies to empower the entertainment industry. TEG has been deeply engaged in the film and television industry for 20 years.

                     

                     

                    一、精品影視內容的創造者 

                    I. A Creator of Quality Film and Television Content

                     

                    秉承“太合出品,必屬精品”的經營理念,太合娛樂先後投資出品影視作品近百部。如何抓住重要電影檔期貢獻優質娛樂內容,是太合娛樂關注的方向。近3年來,在春節檔和暑期檔等重大檔期,太合娛樂出品電影獲得了投資回報與口碑評價的雙豐收。主控項目《功夫瑜伽》取得17億票房,成爲2017年春節檔冠軍;2018年出品《無問西東》獲7億票房,成爲2018年度新年檔口碑爆款。2019年暑期檔,太合娛樂出品電影《最好的我們》取得4億票房,創下中國電影市場青春題材電影票房之最。


                    Being true to the business philosophy of “Taihe Produces Only the Best”, TEG has invested in nearly 100 films and TV works. How to seize important film scheduling periods to contribute high-quality entertainment content is the direction of TEG. Over the past three years, the movies produced by TEG have yielded fruitful investment returns and garnered good reputation in major scheduling perids such as the Chinese New Year and the Summer Vacation, among others. TEG’s signature work Kung-Fu Yoga won a box office of CNY 1.7 Billion (USD 246.6 Million), becoming the champion of the Spring Festival Scheduling Period in 2017. In 2018, Forever Young produced by TEG won a box office of CNY 700 Million (USD101.6 Million), a blast in the reputation of the Chinese New Year Scheduling Period in 2018. In the summer of 2019, My Best Summer produced by TEG won a box office of CNY 400 Million (USD 58.0 Million), the highest box office for youth films in the Chinese film market.

                     

                    從1999年至今,太合與多位優秀導演、編劇、演員及其他主創持續合作,不斷挖掘青年人才。曾出品姜文作品《太陽照常升起》,在威尼斯國際電影節、台灣電影金馬獎、香港電影金像獎、東京國際電影節獲多項大獎。近年來,太合娛樂連續投資了青年導演忻钰坤作爲編劇和導演創作的《心迷宮》、《暴裂無聲》,以及青年導演畢贛作爲編劇和導演創作的《路邊野餐》、《地球最後的夜晚》,具有豐富的扶持青年電影人才成長的經驗,也積累了相當的文藝片投資與市場化營銷的運作經驗。


                    Since 1999, Taihe has cooperated with a wide range of excellent directors, writers, actors, actresses and other major creators. Taihe has been discovering young talents. The Sun Also Rises, a work of Jiang Wen’s produced by TEG, won many awards at Venice International Film Festival, Chinese Taiwan Golden Horse Awards, Hong Kong Film Awards and Tokyo International Film Festival. In recent years, TEG has continuously invested in Deep in the Heart and Wrath in Silence written and directed by young director Xin Yukun, and Kaili Blues and Long Day’s Journey into Night written and directed Bi Gan, also a noteable young talent. TEG has not only had rich experience in supporting the growth of young film talents, but also accumulated considerable experience in the investment and marketing of arthouse films.

                     

                     

                    此外,太合娛樂對中外電影産業融合有著深入的理解,與福克斯、環球影業、傳奇影業、索尼、派拉蒙、華誼兄弟、博納、騰訊影業多家世界知名影業公司深度合作,挖掘出衆多精品海外電影,如《魔獸》、《看不見的客人》、《海市蜃樓》、《哆啦A夢:金銀島》、《冰雪大作戰》等。憑借多年優質項目的運作經驗,太合娛樂出品影片取得遠超行業平均水平的投資回報率,並獲得良好社會效益,成爲國內領先的內容生産機構。未來,憑借對重大檔期的把握及優質海內外資源,太合娛樂將聚焦合家歡、青春、動作等高受衆影視項目的挖掘和打磨,産出更多精品頭部內容,加強國際化合作,助力優質海外影片“東方化“,打造全球內容矩陣。


                    In addition, TEG has a deep understanding of the integration of Chinese and foreign film industries. TEG has in-depth cooperation with 20th Century Fox Film, Universal Pictures, Legendary Pictures, Sony Pictures, Paramount Picture, H. BROTHERS, Bona Group, Tencent Pictures and other internationally well-known film enterprises, having launched many quality films outside China, such as Warcraft, The Invisible Guest, Mirage, Doraemon the Movie: Nobita’s Treasure Island, SNOWTIME!, and others. With years of operation experience of quality projects, TEG has produced films with returns on investment far beyond the average level of the industry, and achieved good social benefits, making it the leading content production organization in China. In the future, by grasping major scheduling periods and quality resources in China and overseas, TEG will focus on discovering and polishing more popular film and television projects, such as family, youth, action, etc., so as to produce more top-quality content, strengthen its international cooperation, facilitate “the orientalization” of quality foreign films and create a global content matrix.

                     

                     

                     

                    二、創新賦能發行的踐行者

                    II. A Practitioner Utilizing Innovation to Empower Distribution

                     

                    太合娛樂不斷深化數據能力爲營銷發行賦能,截止2019年,服務電影近80部,積攢大量發行與用戶觀影數據,對中國電影市場和消費者行爲具有充分了解。隨著電影市場和傳播渠道的變化,太合娛樂不斷爲電影項目匹配新營銷平台,創新營銷策略,持續在電影項目與受衆間建立更精准的信息通路,有效協助影片獲取高票房。


                    TEG continues to deepen its data capabilities to empower its marketing and distribution. By 2019, it has served nearly 80 films and accumulated a large amount of data on distribution and user viewing. TEG has a full understanding of the Chinese film market and consumer behaviors. With the changes of the film market and the communication channels, TEG has continuously matched new marketing platforms to film projects, innovated on marketing strategies, and continuously established more accurate information channels between film projects and audiences, so as to effectively facilitate films to obtain higher box offices.

                     

                    近年來,太合娛樂曾參與《功夫瑜伽》、《無問西東》、《紅海行動》等頭部項目營銷發行工作;創下多個海外電影爆款,如《看不見的客人》、《調音師》、《海市蜃樓》;亦在動畫片領域不斷深耕,爲《哆啦A夢》、《蠟筆小新》、《托馬斯和他的朋友們》、《比得兔》、《銀魂》等提供推廣服務。


                    In recent years, TEG has participated in the marketing and distribution of such top projects as Kung-Fu Yoga, Forever Young and Operation Red Sea. TEG has created many overseas movie blockbusters, such as The Invisible Guest, Andhadhun and Mirage. TEG has also been deeply engaged in the field of animation, providing promotion and publicity services for Doraemon the Movie: Nobita’s Treasure Island, Crayon Shinchan: Invasion!! Alien Shiriri, Thomas and Friends, Peter Rabbit, Gintama and others.

                     

                    基于高效和創新的發行服務能力,太合娛樂成爲好萊塢六大多次首選的影片發行方,服務的影片包括《阿麗塔》、《移動迷宮3》、《波西米亞狂想曲》、《三塊廣告牌》等。同時,也是國內少數可爲頭部國産片提供宣發服務的電影機構。太合娛樂致力于從項目源頭爲影片提供精准營銷發行服務,通過新的技術應用與新渠道,提升電影項目宣發效率。


                    Based on its efficient and innovative distribution service capabilities, TEG has become one of Hollywood’s top six multiple-time film distributors. TEG has served films such as Alita: Battle Angel, Maze Runner: The Death Cure, Bohemian Rhapsody and Three Billboards Outside Ebbing, Missouri. Meanwhile, it is also among a small number of domestic film agencies that can provide promotion and publicity services for top domestic films. TEG is committed to providing precision marketing and distribution services for films from the sources of the projects. Through new technological applications and new channels, TEG enhances the promotion and publicity efficiency of film projects.

                     

                     

                    三、科技服務影院的引領者

                    III. A Leader Utilizing Science and Technology to Serve Cinemas

                     

                    在影院服務領域,太合娛樂憑借不斷進化的數據分析能力與技術能力,業務已頗具規模。目前,太合娛樂服務影院近4000家,覆蓋超過40%國內影院市場。影院電商平台服務的影院會員超500萬,且均爲觀影頻次高的“超級會員”,其電商平台的服務能力深得影院及會員用戶的好評和依賴。


                    In the field of cinema services, TEG has a large-scale business with its evolving data analysis and technical capabilities. At present, TEG has been serving 4,000 cinemas, covering over 40% of Chinese cinema market. The cinema e-commerce platform serves over 5 million cinema members, all of who are “super members” with high viewing frequencies. The service capabilities of the cinema e-commerce platform are highly praised and relied on by cinemas and member users.

                     

                    憑借多年運營服務積累,太合娛樂可爲單體影院及同類影院提供更爲詳盡的運營數據分析,勾勒消費者人群畫像。太合娛樂所提供數據更具地域性和個體性,並可以此爲依據,爲單體影院制定針對性運營策略,提供個性化和智能化技術服務。


                    With years of accumulated operational services, TEG can provide more detailed operational data analysis for single cinemas and similar cinemas and outline the images of consumers. TEG provides more regional and individual data. Based on this, it can formulate targeted operational strategies for individual cinemas and provide personalized and intelligent technical services.

                     

                    通過與影院端的深度鏈接,太合娛樂亦在與品牌商業化連接角度做出更多嘗試,爲影院提供更多收入途徑。同時,我們將重點研發的無人影院管理技術將很快投入應用,利用自身先進的科技能力及管理水平打造高效的影院管理體系,從而進一步擴大了集團自身數據、科技的盈利能力。


                    Through in-depth links with the cinema end, TEG has also made more attempts to connect with the commercializing brands, creating more revenue channels for cinemas. Meanwhile, we will soon put into use the unmanned cinema management technology with key R&D. Using our advanced scientific and technological capabilities and management level to create an efficient cinema management system, we have been expanding the profitability of the Group by utilizing its own data and technologies.

                     

                    展望未來,太合娛樂還將推進全球化的制作與發行合作,持續拓展利用新科技在新型內容與跨界變現上的探索。太合娛樂將不斷整合優化電影産業鏈各單一環節,打造全産業鏈高效服務的 “電影+”集團。


                    Looking into the future, TEG will also advance global production and distribution cooperation, continue its explorations in applying new technologies to new-type content and cross-sector profit-generation. TEG will continue to integrate and optimize various single links of the film industry chain, so as to create a “film+” group with efficient services throughout the industry chain.